Case Study
Crafty Bastards Does Food
Working with the City Paper to spotlight Washington's best food crafters at the first ever Crafty Bastards Farm.
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Turn Key Solutions to grow Food projectsthat create a more dynamiC Food system
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ABOUT
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Services
ALL SERVICESWe provide our partners with sustainable strategies, technical support and creative resources that turn ideas into action.
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Concept Ideation
Our team facilitates a creative process to develop bold ideas. We craft concepts that endure beyond today’s trends, attract target audiences, and move food forward.
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Business Development
Our team will engineer the business infrastructure to actuate innovative concepts. We develop the legal and financial plans that support strength and longevity.
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New Media Strategy
Our new media strategies are focused on crafting narratives that establish a consistent voice that positions our projects as leaders among target audiences.
Concept Ideation
The food sector has experienced unprecedented growth over the past decade. Farmers markets, pop-up dinners and smartphone apps have created an exciting but crowded marketplace. Our creative team will shape concepts that are strong and differentiated. We deepen ideas through extensive research and smart networking. Our thinking is underscored by a commitment to move food forward.
Business Development
Our team will develop the legal and business tools that bring strong ideas to market. Strategic planning and relationship building is essential to realizing the potential of our projects. Beginning day one, we take a comprehensive approach to tackle our objectives and create new opportunities. To accomplish this, we think outside the box, assemble teams and work in the trenches to set a trajectory for success.
Case Study
EcoFriendly Foods
Roadside Food Projects is working closely with EcoFriendly Foods to expand its operations. Launched in 2000, EcoFriendly Foods is a consortium farm, USDA processing facility, and distribution network of pastured meat. Its excellent brand recognition, captive consumer base, and strong relationship with the USDA uniquely position it to grow into progressive markets across the country.New Media Strategy
Marketing has gone beyond the press release. It’s about building movements. Not campaigns. Dynamic events, digital media and focused public relations are how we build active communities around our projects. We use a broad repertoire of traditional and new media tools to craft compelling public narratives that engage target audiences, thought leaders and influencers. New media is the vehicle to establish meaningful experiences for our brands.
Case Study
James Beard Dinner at Union Market
Roadside Food Projects is spearheading the FoodCorps & James Beard Fundraiser on June 3rd, 2012 with prolific real estate developer EDENS. We are brining the best chefs in the city - the likes of Bryan Voltaggio, Mike Isabella, and Fabio Trabocchi - to relaunch the historic Union Market.
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RECENT WORK
More Projects
The Sweetlife Festival by Sweetgreen
The Sweetlife Festival is a daylong celebration of soulful music, fresh food, and thoughtful living, spearheaded by local restaurant group Sweetgreen. Roadside Food Projects was engaged to integrate brands that would deepen the festival experience beyond the music.
James Beard Dinner at Union Market
Roadside Food Projects is spearheading the FoodCorps & James Beard Fundraiser on June 3rd, 2012 with prolific real estate developer EDENS. We are brining the best chefs in the city - the likes of Bryan Voltaggio, Mike Isabella, and Fabio Trabocchi - to relaunch the historic Union Market.
AGree Launch Breakfast
AGree has called on Roadside Food Projects to curate a breakfast on May 2, 2012 that reflects their mission to transform food and agriculture policy. We are working closely with AGree on the menu design and ingredient sourcing.
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TEAM
Nick Wiseman
Partner, Biz Dev
I stepped in to the professional kitchen when I was fifteen and never looked back. What started as an addiction to the fast-pace, high-energy life of a line cook transformed into a broader commitment to change our relationship with food. I left the restaurant world last year to launch a business with a simple mission: take good food beyond the confines of fancy restaurants. One year later, we are collaborating on several exciting projects that we hope will move food forward.
Dave Wiseman
Partner, General Counsel
I have always been inspired by the power of food to connect people. The opportunity at Roadside Food Projects to build a dynamic business working to reshape the food system aligned with my vision for social change. My background in law and finance has taught me to analyze situations and examine challenges from multiple vantage points to craft pragmatic solutions. Though the challenges are great, I am committed to work to bring good food to a broader audience.
Seth Teicher
Partner, New Media & Strategy
Cooking and eating in my family kitchen animated my earliest experiences with food. Traveling and working as a climate activist made me realize that food has the power to transform communities and the world. When we founded Roadside Food Projects, we committed to the ethos of food as a vehicle for environmental stewardship that would run through all of our initiatives. My background in new media and online entrepreneurship brings a unique perspective to our team and enables us to see projects and ideas in a different way.
Seth is currently working full time at AtlasObscura.com but is collaborating on our projects from afar between his escapades to the world's most wondrous places. -
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The Good Old Days
Posted by nickDC has never been known for its delicatessens. Sure, New York has us beat but there’s a legacy here too we mustn’t forget. Hofberg’s Delicatessen was the place for many generations. For g-ds sake, our parents were bar mitzvahed there. Yesterday, while mining through archival photographs at the Jewish Historical Society in downtown DC, we stumbled…
Meet Our Contributors
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Andre Szabo
Photographer
Andre Szabo
Photographer
Andre Szabo sometimes shoots photographs. Most of the time he makes videos and reads good books. He's in Boston now but will soon be hopping around.
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Dave Adams
Photographer
Dave Adams
Photographer
Dave Adams is the resident cinematographer at Run Riot Films. He caught the travel bug after getting a job at National Geographic Television at the end of 2005. Since then he's worked in over 25 countries and formed an obsession with such delicacies as Pratha, Amok and Torchy's Tacos.
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Gabrielle Lurie
Photographer
Gabrielle Lurie
Photographer
Gabrielle Lurie is a graduate of New York University’s Tisch School of the Arts in Photography and Imaging. She is a freelance photographer, currently working in NYC. She recently exhibited her work entitled "The Rhythm of Chaos" at the Gulf and Western Galleries. Gabrielle is a dedicated vegetarian and avid proponent of organic lifestyles.
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Tracy Clayton
Photographer
Tracy Clayton
Photographer
Tracy is a Seattle transplant by way of Manila, Miami, and DC with a few stops in between. You can find Tracy on city streets camera in hand collecting urban scenes that would otherwise go unnoticed.
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Eli Chamberlin
Photographer
Eli Chamberlin
Photographer
Eli Chamberlin is a graduate of the University of British Columbia and an avid photographer. He grew up in the country-side of Vermont, where he learned to be passionate about buying local and supporting small business from his parents who are both restauranteurs. Eli currently resides in Vancouver, British Columbia but is planning a Magellan-esque global journey. Coming soon to a city near you.
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Contact
Get in Touch
We look forward to collaborating.
Emails
nick@roadsidefoodprojects.com
david@roadsidefoodprojects.com
seth@roadsidefoodprojects.comBusiness Hours
Our doors are always open.