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The Sweetlife Festival by Sweetgreen
Celebrating food, music and sustainability.
The Sweetlife Festival is a daylong celebration of soulful music, fresh food, and thoughtful living, spearheaded by local restaurant group Sweetgreen. Roadside Food Projects was engaged to integrate brands that would deepen the festival experience beyond the music. We developed a comprehensive list of companies that would effectively engage the spirited, youthful audience around the idea of sustainable food. Extensive outreach was conducted and relationships established with a number of leading brands to integrate into this years program.







